mental accounting

Understand Personal Loans Today

The Most Common Personal Loan Questions—Answered Personal loans can be a smart way to manage debt, cover emergency expenses, or fund major purchases. But before applying, it’s essential to understand how they work. This guide answers the most common personal loan...

Accounting in office. Business finance and accounting concept

How to Use Mental Accounting to Improve Your Personal Finances

Behavioral psychology and personal finance Using mental account to improve personal finances! This is the fourth article in our behavioral psychology series by Jonathan Walker, Co-Author of Anchors, Ostriches, and a HotPair of Scissors: Navigating Human Behavior as a Financial Professional. In this series Jonathan will help you understand how your brain deals with personal […]

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