choice overload bias

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A golfer with way too many choices in possible putts on the greeen of a golf course.

How Too Many Choices Can Ruin Your Personal Finances with Choice Overload Bias

Behavioral psychology and personal finance The choice overload bias and the problem with too many choices. This is the fifth article in our behavioral psychology series by Jonathan Walker, Co-Author of Anchors, Ostriches, and a HotPair of Scissors: Navigating Human Behavior as a Financial Professional. In this series Jonathan will help you understand how your […]

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